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Category: Profiles

A legacy built one nail at a time.

Serafin Alfarela was still a teenager when he first understood what it meant to build something that lasted. After school and on weekends, he would head out to work, helping

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Service. Expertise. Results.

Ten years ago, Edmonton’s commercial real estate market had a gap. Developers with strong projects and solid numbers often struggled to find lenders willing to move quickly or structure financing

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More than meets the eye.

In November 1942, Phillip Altheim invited eight neighbours to his farm west of Edmonton with a simple proposal: pool $10 each (which is about $175 today) to build a community

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Ace is the Place.

Fifty years after Bill and Phyllis Mushaluk opened the doors, the family business continues growingthrough loss, resilience, rebuilding and an unshakeable commitment to quality. There is a mug that sits

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Thinking outside the mat.

When Kim Caron launched Executive Mat Service in 1996, he could never have imagined that a business built around floor mats would one day help remote Arctic communities turn waste

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Bold by design.

A blank sheet of paper carries a certain weight when a family’s future home rests on it. Every line drawn represents a decision about how people will live, gather and

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