Since 1957, Done-Rite Floors Ltd. has enhanced residential and commercial spaces with a range of flooring options. From new installations to renovations, from single family homes to multi-family dwellings, Done-Rite Floor’s expertise never fails to impress. Working with a large variety of leading manufactures and suppliers and basing a corporate culture in family values has grown Done-Rite’s project list and team for 65 years.
“My uncle and his business partner started Done-Rite Floors from his basement and garage,” says Anthony Hoeksema, President. “My uncle had been installing floor coverings for his job but wanted to take things to the next level. He and his partner began selling the products and installing what they sold.
Another growth spurt for Done-Rite Floors happened when they obtained a contract for flooring in Jasper Place Composite High School.
“That contract really evolved the company,” smiles Hoeksema.
Today, instead of a basement office and two business partners, Done-Rite Floors has its own commercial location, a team of 10 and a group of contractors that perform the installs. While new products are added frequently, Done-Rite Floors has successfully partnered with Shaw Floors®, TarKett, Johnsonite®, Centura, Armstong, Nora®, Kraus®, Erv Parent, Miliken®, Altro, Schluter Systems®, Olympia Tile+Stone®, Buckwold Western, Floors First Canada, Shiner™ and Twelve Oaks™.
In addition to residential projects of all sizes, notable commercial projects include but are not limited to Kaye Edmonton Clinic, Revera Our Parent’s Home, numerous Edmonton Public School Board projects, Jerry Forbes Centre, Parkdale and Century Tower Apartments.
“During COVID, residential work slowed down as people were reluctant to have contractors in their homes,” Hoeksema notes. “However, our longstanding relationships and history of success with our commercial projects kept us going. We are pleased to have built a reputation strong enough to carry the brand through such difficult and unexpected times.”
Hoeksema goes on to discuss other factors that drive the brand’s success.
“We are built on good principles. Customer service is very important; we look after our customers. If they are not happy they are not coming back, so we are very invested in keeping our customers happy. We also maintain a crew of installers that are very dedicated and conscientious. We know that we can sell all we want but without proper installations, we won’t have successful projects.”
Although material delays are an issue for Done-Rite Floors, as they are for many service providers at this time, Hoeksema is pleased that the post-COVID challenges are leveling off. To maintain customer satisfaction, he and the team are honest with customers about potential delays in products and shipping. Having a well-stocked warehouse, ample representation in the showroom and great relationships with suppliers, however, means Done-Rite Floors can offer alternative products when supply and shipping causes delays.
One of the products that is in demand currently is luxury vinyl plank flooring.
“Luxury vinyl plank is huge right now,” Hoeksema exclaims. “And another product that is making a comeback is laminate flooring. “It is making quite the comeback because it has been improved. It is more water resistant, durable and comes in many attractive designs. Today’s laminate is clearly superior to the laminate of the past.”
To help customers envision their choices in action, Done-Rite Floors has a “see our product in your room” digital application. Visit the Done-Rite Floors showroom to see samples and to use this tool.
Hoeksema reflects as he considers the past 65 years of the business and his role in the company. He notes, “The most enjoyable part for me is working with the customers and with our team – and exceeding their expectations. I also greatly enjoy the fact that we operate out of Edmonton. Our city has a close-knit business community, even among our competition. We can all work together and value each other’s businesses.”
He continues, “The community is also very invested in giving back, which is a strong value of ours too. We were happy to contribute to the University Hospital Foundation’s activity book, and we provide annual support to breast cancer research foundations, among other initiatives.”
Hoeksema thanks the team, vendors, clients, staff and installers for their “continued dedication and for helping to make Done-Rite what it is today.” He looks forward to, “continued excellent customer service and providing products that exceed expectations.”
Learn more at www.doneritefloors.com.