Home Off the Top Cineplex Expands and Ramps up VIP Treatment in Edmonton

Cineplex Expands and Ramps up VIP Treatment in Edmonton

Cineplex patrons enjoying a VIP experience. Credit: Cineplex.

Cineplex entertains more than 70 million guests annually across 163 theatres in addition to operating location-based entertainment, such as The Rec Room in Edmonton. In 2012, the brand opened the city’s first Cineplex VIP experience in the new development of Windemere. Recently, it was announced that a second VIP experience would be coming to the Capital City, thanks to the renovation and expansion of Cineplex Odeon North Edmonton Cinemas.

“We are always looking for new ways to enhance the movie-going experience and ensure that guests of all ages have a variety of entertainment options to choose from,” said Ellis Jacob, president and CEO, Cineplex. “Our VIP Cinemas are a great way for adults to take time out of their busy lives for a well-deserved break, and with the addition of a brand new menu we just rolled out nationally, it’s safe to say the north Edmonton community is in for a real treat.”

Construction on the new theatre is expected to be completed this fall.

“The VIP Cinemas experience features specially-designed auditoriums where guests can relax in luxury recliners and have their food and beverage orders delivered right to their seats,” said Cineplex in a press release. “In addition to Cineplex’s famous popcorn, guests can select from an expanded food and beverage menu that features fresh salads and bowls, burgers, artisan pizzas, and indulgent desserts, along with a wide selection of handcrafted cocktails, wines, and premium craft beers. The addition will also feature a new, fully licensed lounge where guests can socialize with friends and enjoy food and drink before or after a movie. The new VIP Cinemas experience will add to a variety of entertainment options offered to movie-lovers at Cineplex Odeon North Edmonton Cinemas, including RealD 3D, UltraAVX, and D-BOX motion seats. The theatre will remain open to the public during the VIP Cinemas renovation and will be renamed once construction is complete.”

Cineplex is a publicly traded company (TSX:CGX) and is very proud of its corporate presence. The brand employs more than 12,000 people in North America and is recognized as having one of the Most Admired Corporate Cultures in Canada.

Cineplex exercises corporate responsibility by supporting local community initiatives, providing employment opportunities for people with special needs, and by demonstrating environmental leadership with biodegradable and recycled products (food trays, waste bags, film print, etc.).

The brand’s root stretches back to 1912, when it launched as the Famous Players Film Corporation. With rebranding and expansion, evolution, and reinvention, the brand now boasts a robust portfolio that includes: Cineplex Odeon, SilverCity, Galaxy Cinemas, Scotiabank Theatres, Cineplex Cinemas, Cineplex VIP Cinemas, Famous Players, and Cinema City. Cineplex also has joint venture interests in a number of subsidiary and joint-venture businesses, including Cineplex Digital Networks, Cineplex Starburst Inc., and SCENE LP.

Currently, Edmonton has seven Cineplex theatres, ensuring premium entertainment in every corner of the city. Cineplex looks forward to enhancing Edmonton’s entertainment experience when its latest theatre in the city opens in the fall.