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Novesta Celebrates the First Five Years


Young, agile and proactive. Those words can be used to describe both Novesta as a company, and Mark Martel and Danny Pereira, the company’s partners. With a business model that focuses on client solutions, Novesta provides real estate development, construction management and design builds for residential and commercial clients in Alberta.

“We both have a passion for our developments and construction management,” says Pereira of his and Martel’s reason for partnering and creating the company. “We like leaving our mark on the city.”

Pereira and Martel are seated in the boardroom which, along with the rest of the office, is a tidy reflection of the company’s compass. Novesta’s offices are bright and airy with a contemporary feel. There is a hint of excitement that you feel as soon as you walk through the doors; it must be the energy of the people there that come to work with progressive ideas, new concepts, and a love of what they do.

Although the partnership is five years young, both Pereira and Martel have decades between them in construction management and real estate development experience. Pereira has more than 25 years of construction industry experience that includes project management, estimating, sustainable development and real estate investing. Martel is known for his rapport among the trades, his investor knowledge, and his hands-on experience that includes building a Manhattan-style condo project in downtown Edmonton.

Since opening the doors, the company has consistently grown. Pereira explains, “Novesta Construction and Novesta Homes are two separate companies. One is residential and the other is commercial. We believe in diversification and thankfully, things have been very busy on both fronts. We have several infills on the go as well as about a dozen commercial projects that range from fitting out a business to large restaurant projects and everything in between.”

He continues, explaining a key aspect of how Novesta operates. “We are developers and builders, so we understand both worlds. We are not just building a house. We buy the land, build on it and complete the sale. This type of integration means we are involved in and cost conscious with every aspect of the project and the development. We are involved with our oversight and experience every step of the way. The end result is transparency and outstanding communication with everyone involved, along with seamless transitions as the project progresses from conception to completion.”

Standout projects for Novesta Construction include Bianco, an upscale yet approachable Italian restaurant on Rice Howard Way; the contemporary styling you’ll find at Sleep Therapeutics; the sleek offices of Draw Design; and beautiful functional spaces for physiotherapy offices and daycares. Novesta Construction has also been steadily making a name for itself in the restaurant industry by completing projects and retrofits for C-Lovers, Tiffin India’s Fresh Kitchen, Phobulous and several franchise restaurants. On the residential side, you can see Novesta Home’s signature work in McDougall Lofts as well as infills in the Glenora, Parkview, Grovenor, Ritchie and Strathearn neighbourhoods.

“We love what we do! We love developing and building,” smiles Pereira. “Our work is all about the client and we enjoy dealing directly with the owners. We are very hands on and will do what it takes to build a positive relationship with the client before, during and after the project.”
The partners hold being client-focused as a company value, and community-focused in the same high regard. Novesta supports a variety of non-profit initiatives including animal welfare, the arts and underserved local groups. You’ll also find them robustly supporting local retailers; as coffee lovers they are both happy to tell you the best coffee shops in town.

Novesta doesn’t count its success with awards and recognitions. For Martel and Pereira, their greatest reward is being active in Edmonton and Alberta’s developer and builder community, working with great staff and clients, and seeing their homes and commercial projects come to life. Their joy is in watching people enjoy the spaces they create, knowing that many happy memories will be made within those walls.

With five years in and many more ahead, the partners and their team thank their clients, suppliers and trades.

“We’re still growing,” says Pereira. “We moved to this location two years ago after outgrowing our other space. There are so many possibilities on the horizon, including a possible partnership opportunity in Vancouver. We are also exploring possible projects in America as the economy out there is ramping up, and we are looking at opportunities across North America with a variety of investors.”

Novesta may be just five years old but the experience and dedication behind the brand is evident in everything this company does.